FAQ
What it does, what it costs, what it won't do, and what happens to your data. If something here isn't clear, it's our fault. Email hello@brandruns.com and a person will answer.
It reads your website, learns how your business writes, and drafts your social posts every week. You review them in one short session, and the ones you approve get scheduled and published to your connected accounts.
That loop repeats every week. Each round knows what already went out, so it doesn't repeat itself or drift off your voice.
About fifteen minutes, most of it spent connecting accounts. You need three things:
Photos help but aren't required. Building your Brand Brain takes a few minutes on our side, and your first drafts are queued the same day, so you don't wait for the next Monday to see what it writes.
One review session, usually about three minutes.
Drafts land Monday. You open the review, swipe or click through each post, and approve, reject, or edit. Approved posts schedule themselves across the week. There's nothing else to do.
Instagram and Facebook posts fall back to a generated image when no uploaded photo fits.
Real photos are better and we use them first, rotating through your library so the same shot doesn't appear two weeks running. Add photos any time in your Library and they take priority from that week on.
TikTok and YouTube are the exception: those need a real video you've uploaded, so we skip them until there is one.
The website isn't the only source. Your Brand Brain also reads your own recent posts from the accounts you connect, any extra pages you add under Sources, and the material you upload.
Your published posts carry more weight than website copy, because a site gets written once by whoever built it and your posts are how you actually talk. If those posts read as flat and automated, the Brand Brain says so rather than copying the flatness.
It reads your website and writes from what's already there. Most first drafts land close but not perfect, and the edits you make become part of the history the next week is written against.
The Brand Brain profiles the mechanics, not just the topics: your sentence rhythm, whether you use emoji, how you sign off, the words you actually use. Every post has to be anchored in something specific about your business. A post that any company in your industry could have published is treated as a failure.
The tell is usually vocabulary, so we block it. Every draft is checked against a list of the words and phrases that make copy read as machine-written, and any draft containing one is thrown out before you ever see it.
On the list: em dashes, "delve", "game-changer", "elevate your", "supercharge", "seamlessly", "unleash", "dive into", "it's not just". You can add your own words to the list for your brand.
Nothing publishes until you approve it. Autopilot is off when you sign up, and while it's off every single post waits for you.
If you turn autopilot on, only low-risk posts can publish on their own, and only after sitting untouched for 48 hours. Offers, testimonials, market claims, and listing details are always high risk and always wait for a person, autopilot or not.
It's instructed not to, and the categories where invention would do damage are the ones that can't publish without you.
Statistics, prices, testimonials, and events are off limits unless you supplied them. Posts about offers or social proof are marked high risk and never auto-publish. You still read every post in the review, which is the real backstop.
Two per platform per week, for each platform you've connected.
Connect Facebook, Instagram, and LinkedIn and that's six drafts to review. Each one is written for its platform: its own length, format, hashtag habits, and tone. The same caption is never pasted across all of them.
Yes. In the review you can edit the caption directly, or tell the AI what to change and let it rewrite.
You can also ask for a completely fresh caption on the same idea, or regenerate the image. If none of that saves it, reject it and move on.
Every draft is compared against what you've already approved and published, and near-duplicates are discarded before the review.
The topics you've recently covered are also passed to the writer as a do-not-repeat list. This is the part a person with a scheduler can't do by hand after month three.
You do. You own what you upload and every post you approve, and BrandRuns takes no ownership of any of it.
We store and process your material for one purpose, which is running the service for you.
Facebook, Instagram, LinkedIn, and YouTube.
TikTok is built but not open yet. TikTok requires a platform review before the publishing permission works on real accounts, so connecting it is unavailable until that clears.
Your business Page, always. Personal Facebook profiles and personal Instagram accounts can't be posted to by any tool, including this one. That's the platforms' rule, not ours.
What each one needs:
Only if you switch autopilot on. It ships off.
With it on, low-risk posts like tips, stories, and behind-the-scenes publish themselves if you haven't touched the review in 48 hours. Anything that could misrepresent your business waits for you regardless.
Spread across the coming week at sensible times, not all at once.
When you approve a post you see its exact scheduled time on your dashboard right after, and your calendar shows the whole week. Publishing runs every fifteen minutes, so posts go out on the slot they were given.
Yes. Each brand gets its own Brand Brain, photo library, connected accounts, and content history, walled off from the others.
Switch between them in one click. Each one gets the same weekly rhythm.
Yes, two ways. Invite a teammate into your workspace, or send a share link to someone outside it.
Share links open a client-facing review page with your brand's logo and color on it. They expire, and you can revoke one at any time.
Schedulers post what you write, and the writing is the part you don't have time for. A scheduler hands you an empty box on Monday morning.
ChatGPT fills the box but doesn't know your business and forgets every week. You'd re-explain who you are, what you sell, and what you already posted, forever.
BrandRuns keeps that context permanently: your voice profile, your photo library, a ledger of everything published, and what your audience actually responded to. The scheduling is the last step, not the product.
Two plans. Content is $29 a month and covers the weekly autopilot: drafts in your voice, images, captions, scheduling, the calendar and content ledger, multi-brand and team access.
Video is $49 a month. It's everything in Content plus ten talking-video clips a month, with extra clips at $5 each.
Fourteen days, card on file, full access.
Your card isn't charged until the trial ends. We email you a reminder two days before that happens. Cancel any time before the end date in one click and you pay nothing.
You keep full access through the end of the period you've paid for, then new drafts stop.
Cancel from your billing settings. There's no call, no retention script, and no cancellation fee.
No. Posts that already published stay on your accounts. They're yours and they were always published under your account, not ours.
Your history stays in your workspace. If you want a copy of everything, or want it all deleted, email privacy@brandruns.com.
It stays yours. We don't sell it, rent it, or share it with anyone for their marketing.
Your material is never visible to other BrandRuns customers. The only companies that touch it are the ones needed to run the service: Vercel for hosting, Supabase for the database and files, Anthropic for the drafting, Stripe for payments, and the social platforms you connect.
You can disconnect an account, delete uploaded photos, or remove a source at any time yourself. For a copy of everything or a full deletion, email privacy@brandruns.com and it's honored within 30 days. The privacy policy and data sharing policy spell out the rest.
No. Your content is not used to train public AI models.
Your material is sent to Anthropic's Claude to build your Brand Brain and draft your posts, and that's the only reason it goes anywhere.
The platforms never give us your password. They give us an access token, which we encrypt at rest with AES-256 and never display to anyone, including you.
Disconnect an account whenever you like and its token is deleted. You can also revoke our access from inside Facebook, Instagram, LinkedIn, or Google directly.
The first posts go out in your first week. Results from social media take months, not weeks, and anyone promising otherwise is selling something.
What changes immediately is consistency. Most small businesses go quiet not because posting doesn't work but because nobody has time to write. Fixing that is the point.
Yes, once there's enough engagement to learn from. We pull your real numbers from the platforms and compare your best posts against your worst, then feed what's different into next week's writing.
Until you have at least five posts carrying real engagement, it says nothing. Inventing patterns out of three likes would quietly steer your voice on the basis of noise.
You see the same data: Performance shows what your audience responded to, Insights shows the patterns worth repeating, and your inbox collects Facebook and Instagram comments so you can reply in one place.
By itself, no. Social media makes you familiar to people who are already nearby, and familiarity is what they draw on later when they need what you sell.
What we can tell you is what your audience responded to and what published where. If your business doesn't get anything from being visible to its local audience, this isn't the tool for you.
Point it at your website, connect your accounts, and read what it writes about your business. Fourteen days free, and you can cancel in one click.
Start your free trialStill deciding? Read the blog or see how it works.